Japanese Innovation at its Best: The Instant Liquid-to-film High-tech formula
Behind the Product
What happens when beauty and Japanese high-tech come together? The combination of beauty and technological advancement is the force behind the brand name: beautenizer™. After years of research and countless voices from many frustrated women, d.j.v. beautenizer™ introduced Fiberwig® the incredible brush on fiber eyelash extensions, the no-fuss amazing lash coating formula that extends lashes naturally. The innovative liquid to film formula goes on smoothly, dries quickly for a worry-free application each time.
Since its launch into the US market in 2007 at Sephora, Fiberwig® has become one of the top selling mascaras, gaining countless praises and positive reviews from women all over the US.
In 2010, to further answer to women on the quest for the perfect pair of lashes, d.j.v. beautenizer™ introduced Fiberwig® LX, with a new film-coating formula. It contains conditioning oils which not only coats beautifully but also nourishes each lash, creating beautiful and longer lashes.
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