Nature Republic is a South Korean cosmetics brand.
Created in March 2009, Nature Republic is a cosmetics brand that utilizes natural ingredients for their products. The brand's philosophy is "A Sense of the Beginning"
Nature Republic store Myeong-dong in 2012
Nature Republic opened its first store in March 2009.
By 2010, Nature Republic has opened stores in Taiwan, Singapore, Thailand and Malaysia.
In 2011, Nature Republic opened its first store in Cambodia.
Nature Republic launched its first store in the Philippines on November 13, 2012.
Spokespersons and models
Rain became an endorser of Nature Republic in 2009.
On September 13, 2010, JYJ became the new endorsers of the brand after signing a one year contract with Nature Republic. The company plans to use their strong influence in Asia by enacting “differentiated marketing strategies”, targeting not only domestic customers, but also foreign customers as well.
In 2011, KARA's Gyuri, Hara and Jiyoung were selected as Nature Republic's new models.[9] Jang Keun-suk also became an endorser of the brand in the same year.
In August 2013, it was announced that Girls' Generation's Taeyeon and EXO signed a 2-year endorsement deal with Nature Republic.
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