HSI Professional Ceramic Tourmaline Ionic Flat Iron HSI Professional Ceramic Tourmaline Ionic Flat Iron HSI Professional Ceramic Tourmaline Ionic Flat Iron
HSI Professional

Ceramic Tourmaline Ionic Flat Iron

P 6,940.00
SKU: KY000401
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Airshipped from USA
Ships within 2-4 Weeks
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Before anything else, you need to understand that ionic as used commonly in the hair style industry refers to negative ions. Ions are atoms which have either a negative or positive electrical charge, similar to magnets that attract opposite charges. Damaged hair has a positive charge which keeps its follicles dried out, open, and brittle; this condition is due to chemicals such as hair color and heated metal styling tools with static electricity that are applied to the hair.

Negative ions close hair follicles as well as smoothen the shaft of the hair by neutralizing its charge. Negative ions are produced by flat irons are made of ceramic and several materials such as titanium and tourmaline help boost the strength of their output power. Professional flat iron plates like those of HSI flat iron hair straighteners are made of pure ceramic.

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A majority of flat irons available on the market are made of titanium or aluminum coated with layers of ceramic which have been previously baked. Pure ceramic is softer than the kind reinforced by metal and more prone to crack during the manufacturing process and with rough handling.

Additionally, prolonged use chips or peels away the ceramic layers and exposes the metal to cause uneven heat to the plates; this results to hair damage such as split ends, dryness, and brittleness, among others.

Flat irons with plates of pure ceramic are typically expensive because they perform better, diffuse heat evenly, don't chip or peel away even over a long period of lifetime use. Furthermore, a pure ceramic flat iron such as the HSI professional flat iron, commands a high price because it is reinforced with a crystal known as tourmaline to emit more infrared and titanium, a metal of low density and high resistance to corrosion.


• Quick heating flash that distrubutes heat evenly
• Within seconds, its one touch button gives off a heating capacity of 450°F
• It has been designed ergonomically for additional control, grip, and performance
• Its temperature can go from 140°F to 410°F to suit the requirement of any hair type or style
• With floating plates which adjust to any hair type
• The HSI hair straightener is capable of straightening, curling, and flipping hair into any style
• Has a convenient dual voltage of both 110 volts and 240 volts
• Comes with a temperature control displayed on digital LCD
• Has a solid, 11/4inch ceramic ionic plate reinforced by tourmaline
• Gives off ceramic heat with advanced technology using infrared
• Has a swivel power cord with a 360° capacity to prevent it from twisting
• Has fully automatic sleep and shut off modes
• The 7-inch power cord has a circuit breaker that is built-in
• This HSI straightener provides fast results and is convenient to use
• Comes with several freebies: a pair of heat-resistant gloves, a small bottle of Argan oil, and a travel pouch to put   everything it

Made in USA
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