Why 100% pure?

"As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream", Says Dr. Nancy Lonsdorf, M.D. an lowa-based physician, "They should be consumed with the same prudence that we use to choose our breakfast cereal." April 2006 issue of Women's Health Magazine. There are many toxic chemicals in cosmetic products that have been clinically proven to cause cancer, tumors, irritation and many different skin disorders. 100% products are truly 100% Pure-no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.

Why Vegan?
We love animals and refuse to support anything that hurts animals which is why none of our formulas are ever tested on animals (everything we use is food grade and does not require testing, whereas chemical ingredients must be tested). All our makeup brushes are from synthetic fibers. No animals were hurt for their fur and no animals were hurt for any of our ingredients (the only animal ingredient we use is cruelty free honey).

100% Pure products are based around antioxidants. Why are antioxidants so important?
Every moment, we are slowly deteriorating. Free radicals such as the sun, smog, smoke, cigarettes, etc. attack us, causing aging, wrinkles, and cancer. ONLY Antioxidants protect us, fighting off the damaging free radicals. Sun block is important because it blocks up to 80% of UV rays, but sun blocks DO NOT protect against other free radicals. Your skin needs antioxidants for sun protection and protection against all damaging free radicals.