Growing a green business
California Baby® continues to innovate and grow. We are proud that California Baby® is the only complete natural baby line to make the jump from a niche market to a nationally recognized brand that is sold in top retail stores like Whole Foods, Babies R' Us and Target. We work with leading raw material suppliers to create and pioneer safe, new and improved green ingredients. True to our sustainability-focused roots, we steer clear of Diethanolamine (DEA), sulfates, dyes, numbing agents, and ingredients that can trigger allergies in young ones or chemically sensitive adults, including synthetic fragrances, dairy, soy, peanuts and gluten. Our strict standards ensure that all of our products are CA Prop 65 compliant, which means they contain no carcinogens such as 1-4 Dioxane or phthalates. Our essential oils are third party tested for purity.

Beyond green — go sustainable
We understand the anxiety that accompanies the steady stream of toxic and environmental crises in the news -- phthalates in fragrances and sippy cups, arsenic in talcum powder, pharmaceuticals in our water. That is why we've been committed to sustainable business practices from the get-go, using sustainable and biodegradable ingredients and recyclable packaging for our products. Eager to take green to the extreme, California Baby® is converting all aspects of business and manufacturing processes to earth-first, zero waste, solar power and recyclable systems.

Our eco-friendly California Baby® showroom, featuring such sustainable materials as cork flooring and zero or low VOC paint, serves as a learning laboratory to the public, teaching parents and others how to embrace the earth-first, natural lifestyle we've cultivated for more than 20 years — encouraging others to learn from our experience.

Spreading the love
Our efforts to protect future generations extend beyond our Los Angeles facilities. An active member of the Organic Trade Association, California Baby® serves on a task force committee to recommend organic and safe cosmetics standards in the cosmetics industry. We also collaborate with leading groups and companies to initiate congressional action that will establish federal legislation demanding safe cosmetics. We believe that our mission extends far beyond creating products that are safe for children and healthy for the environment. We strive to educate and enlighten parents to the simple principles of natural living, adhering always to our founding philosophy: what's good for the environment is good for families.

What We Believe.
We believe that having a baby changes your perspective on the world. There's a moment when you realize you're only here for a short time but what you do matters. We believe that babies shouldn't be guinea pigs for giant multinational corporations, their accountants and chemistry labs. Our simple goal is to use what nature gave us to make our babies safe and comfortable and to do that while keeping a light footprint on the earth — even before it was the coolest thing to do. We believe you shouldn't have to become a chemist to trust your shampoo, because you can trust we're doing it for you. Join us in the never-ending process of becoming better citizens of the planet and setting a good example for our kids. We will not rest until we feel your calendula-softened baby cheeks against ours in world's largest group hug.