EOS

eos Products, LLC provides beauty products. It offers lip balms, hand lotions, body lotions, and shave creams. The company offers its products through online stores and retailers in the United States and Canada. eos Products, LLC was founded in 2006 and is based in New York, New York.

Evolution of Smooth (eos) is a company founded in 2008 by Sherry Jhawar, vice president. This little company, over the last 5 years, has grown out to be extremely successful, especially its line of lip balms. As most people on this blog have probably already seen, the egg-like spheres, the signature look of eos, have popped up everywhere in the last couple of years. They have been very successful and popular with the public. The easy-to-use, easy-to-find-in-a-bag and dome-like features could be considered an attribute of the brand. The balm is very user-friendly. I, myself, use this brand and can attest to that! One can even consider this attribute a personality of the brand as well - being simple. You can even see this through its website, evolutionofsmooth.com, it has everything a website needs, but still retains that ease and simplicity. The brand's simplicity lies in the fact that everything it makes is 100% all natural and 95% organic. Even the packaging is made from recycled material! The whole point of having a personality like this for the brand is to attract the customer who would use it. In today's world, most everyone is health conscious about what is going into their bodies and conscious about how what they will use will affect the environment. This shift in culture is really starting to show with many organic brands beginning to pop up, as one can see with eos. The user of this product is most likely to be environmentally and health conscious and want to know exactly what he/she is receiving. This aspect of the brand also overlaps with its values aspect. It is obvious eos values the idea of being "all-natural" as shown through its product. The brand cares for the environment, by using recyclable materials, and cares for the people, by being organic - which all revolves around the overall culture of the brand. In this case, many of the six levels of meaning in a brand overlap with each other quite a bit, but nonetheless holds true to its nature of being a strong brand.
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