Our Story
Carolyn Plummer and Scott SchargeBehind every label of It's a 10 is a story. Our products are made of only natural ingredients and backed by supporters, award-winning ideas and hard-working individuals devoted to bring you the best in hair care.

We Have History
Creating a custom hair care line was no small feat. When Carolyn Plummer and Scott Scharg decided to embark on that journey, they set a course to change the way hair care delivered results.

Over 20 years in the making, It's a 10 has become the “go-to” product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience – instantly.

For the creators, finding a product that could deliver everything in one bottle led to piecing together multiple products to get the full results they knew a customer would want. Both Carolyn and Scott envisioned a complete line of salon-quality, multipurpose products that would deliver salon-mirror results.

It took years of trials and testing to deliver a perfect product: one that truly rates a 10. To this day, the creators play a direct role in the research and development of the line. They continue to drive the creativity and quality through a hands-on approach of each refinement to the It's a 10 product line. Through personal dedication, Carolyn and Scott bring simplicity and refinement into salons and homes around the world.

Its Difference

It's a 10 is passionate about giving back to the communities that have supported our brand and helped make it the product it is today. Our lives are intertwined with our customers – our devoted fan base that has made the difference through feedback, shared stories and heartfelt recommendations. We share many of the same struggles and causes. These are just a few of the advocacy programs we support:
• Leaping Bunny
• Right Action for Women
• Leukemia & Lymphoma Society
• Susan G. Komen Foundation
For information on supporting and donating to their cause, please contact any of these organizations.

Its Promise

It's a 10 stands by our products. We deliver the best in all-natural and organic ingredients to help your hair. We never test on animals at any point in our product development and only bring you high-quality, salon-caliber hair care.
Its Complete

It's a 10 accomplishes 10 things – instantly – in just one bottle. That's what makes us unique. What takes other hair care products multiple steps and bottles, It's a 10 delivers all the benefits in just one bottle. Through our tailored collection of products, our customers can enjoy even more enhanced hair care or styling products.

Our story began with the idea that everyone should have great hair. Behind our brand is a team of creators, salons and stylists. But our most valuable asset has been our loyal customers and clients who continue to support It's a 10 Hair Care products.

To Our Customers

We want our customers to experience the best in hair care products. It's with this commitment that we strive to bring It's a 10 to homes around the world. We only provide the highest quality of products so that our customers can have that “salon experience” right in their own homes. We also understand that hair care goes beyond just the products used to improve hair health and styling techniques. Hair care is also about staying up to date on information about what's going on in the hair industry. We want our customers to get the most out of their hair care products.
Join our different networks to get the latest in hair care tips, tricks, trends and more on our Social Network Wall.
To Our Retailers

As salon professionals ourselves, your needs and desires help us create the best in professional hair care products. It's a 10 relies on the leadership, knowledge and feedback of its salons and retailers to share their experiences with our products. Over the years we have established a reputation for great hair care products. We have cultivated a friendly professional environment, and worked hard to establish long-lasting relationships with those who help us distribute them world-wide. It's a 10 is honored to have the working relationships with those that believe in our products as much as we do. If you haven't tried It's a 10, then we encourage you to truly see why we've earned the reputation for "a perfect 10, every time."