There's no one like your grandma — she's the bearer of secret recipes, teller of stories, and for Richelieu Dennis, she's the inspiration behind organic bath, body and hair care line Shea Moisture.
"My grandmother made and sold shea butter products in our village market in Sierra Leone", says Richelieu, the founder and CEO of the company.
Helping his grandmother during the summers, Richelieu learned the tricks of the trade at an early age. But when a civil war broke out in Liberia and Sierra Leone, Richelieu, along with his mother and sister, came to the U.S. to escape. "In 1991, we started making and selling my grandmother's products on the streets of New York to support ourselves", he says. "That's how this all started."
The certified organic and sustainable line has expanded to include soaps, shampoos, and lotions galore, all which still boast the same indigenous raw ingredients, production processes and recipes that Richelieu's grandmother first used.
So with fall on the horizon, and its own skin and hair care problems to follow suit, we thought it was only appropriate we give you the scoop on this line at Target.
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