The Body Shop

The Body Shop International PLC, known as The Body Shop, has 1,200 products in 2,500 stores in 61 countries. The company, which has its headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part of the L'Oréal corporate group.

History

In the early 1970s, Anita Roddick (then Anita Perilli) visited a shop in Berkeley, California selling naturally-scented soaps and lotions called The Body Shop. The Berkeley Body Shop run by Peggy Short and Jane Saunders used natural ingredients, and helped to employ and train immigrant women.

The natural, environmentally-minded and intimate cosmetics shop inspired Anita Roddick to open her own shop in the UK in 1976. In 1987, Roddick purchased the naming rights from the original Body Shop. From its first launch in the UK in 1976, The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually.
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